The Story Behind Uncarved Dream
It’s not a typical business name, but uncarved dream carries a special meaning. Our name is inspired by the Daoist idea of the “uncarved block” (pu) – a principle symbolizing untapped potential, simplicity, and creativity waiting to take shape. Think of an uncarved block of wood: before it’s carved, it can become anything. It’s pure potential. That vision of possibility is exactly why we call ourselves uncarved dream.
For the businesses we work with, this idea is more than just philosophy. It’s our mission in action. We see every client's business as a dream full of raw potential – like an uncarved block with endless possibilities. Our job is to help shape that potential into reality by crafting modern websites and digital experiences that reflect your vision and help your business reach its full potential. We blend creativity with purpose, carving out digital solutions that feel true to you and make a meaningful impact.
Most importantly, uncarved dream is run by real people who genuinely care. As a boutique studio with a small, specialized team, we make sure every project gets a grounded, human touch. We’re not a faceless agency; we’re more like a partner invested in your success. The uncarved block principle also reminds us to keep things simple and authentic in our work: no fluff, no high-pressure sales talk, just honest help from one human to another. In short, uncarved dream is where potential takes shape. Our work is guided by simplicity, creativity, and a whole lot of heart.
Our mission
Uncarved dream empowers ambitious businesses - to grow and streamline their operations. We achieve this by designing modern websites, building insightful data dashboards, automating workflows, and providing trusted digital consulting.
Our Vision
For those devoted to building and serving their communities, Uncarved Dream provides a guiding hand in the digital realm. We aim to lighten the load for founders and teams by crafting modern websites, data-driven insights, and automated systems that make operations effortless. Grounded in empathy, wisdom, and trust, we aspire to be the go-to digital partner for growing organizations—offering a high-touch approach that empowers them to expand their reach, achieve sustainable growth, and amplify their impact.
Who we serve
We work with ambitious professionals and organizations ready to elevate their digital presence and streamline their operations. Whether you're running a practice, growing a boutique business, or leading a mission-driven nonprofit, we partner with you to create seamless, high-impact systems that drive results and reflect your unique brand.
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Mental Health Professionals (Therapy, Psychology, Psychiatry, Business / Life Coaching, etc.)
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Professional Services (Law, Accounting, Consulting, Engineering, Real Estate, etc.)
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Business / Life Coaches
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Creative Agency Founders
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Health & Wellness Providers (Fitness Training, Nutrition / Diet Coaching, Massage Therapy, Yoga/Pilates, Chiropractic, etc.)
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Education Professionals (Training Centers, Music Schools, Online Course Creators)
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Meditation & Mindfulness Studios
our core values
Radical Clarity
We speak plainly, set clear scopes and pricing, and explain the why behind every decision so you always know what’s happening and what it’s for.
Design That Converts
Modern, accessible Wix Studio builds focused on bookings and inquiries first, with fast performance, clean UX, and obvious next steps.
Measurable Outcomes
We track the full journey—traffic to inquiries to bookings—and give you simple dashboards and concrete next actions so decisions are data-led.
Boutique Partnership
You get honest advisors, not vendors. We listen, co-plan, and iterate with regular reviews to keep improving results over time.
Our Founders
At the heart of Uncarved Dream are two founders who share a passion for helping businesses thrive. With a balance of technical expertise, creative vision, and a genuine commitment to clarity and partnership, they built this studio to make digital growth simple, approachable, and effective.
Web-Design, Analytics Specialist
Grant Huston
Grant built his expertise across both large corporations and fast-moving startups, learning how to pair enterprise best practices with practical solutions for smaller teams. A technical Swiss army knife, he can design complex databases, build modern websites with custom code, and translate it all into simple terms clients can trust. Choosing impact over corporate life, Grant decided to start focusing his skills on helping the industries he cares about grow, leading strategy and technology at uncarved dream with a calm, practical style that makes complex decisions clear and sustainable.
Project Manager, Branding Specialist
Anaise McCrovitz
Anaise blends a technical mind with an artist’s eye. She grew up creating music, drawings, and costumes, then built a career as a technical expert across many industries, taking every project to heart and mastering whatever the work requires. At uncarved dream she brings those worlds together as our branding lead and project manager, crafting logos, visual systems, color palettes, and website themes that reflect each company’s personality while guiding projects with clear plans and steady communication. Her experience on large technical teams shaped strong organization and best practices, which she brings to every client to keep work calm, thoughtful, and on time.